Understanding the User

Project Overview

While crafting the customer journey we identified a need to reconsider how we communicate with our users. We understood that our users prefer simple, conversational, human-to-human communications. They prefer to feel as though a company is a group of people who identify them as persons as well.

Each email is conversational, humorous and easily identified by its color, i.e. Blue: Marketing, Green: User Actions, Yellow: User Achievements and Red: Account Specific Alerts.

Project Details:

Client: BookShout!
Role: Creative Director
Skills: Digital Design, Marketing Strategy, journey mapping.