Crafting the Customer Journey
The business decided to launch a new product into market for consumers that would directly affect how our B2B clients will interact with customers. As a result we created an awareness campaign and mapped out the journey of three segments of business clients dependent on whether or not they take specific actions.
Client: Capital One®
Role: Creative Director
Skills: Web Design, HTML/CSS, UX, UI, wire framing, journey mapping, consumer segmentation.
Multiple emails were created for each segment of business client in relation to the action they needed to take.
Landing page was mocked up to gain alignment on best layout to drive action.