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Crafting the Customer Journey

Project Overview

The business decided to launch a new product into market for consumers that would directly affect how our B2B clients will interact with customers. As a result we created an awareness campaign and mapped out the journey of three segments of business clients dependent on whether or not they take specific actions.

Project Details:

Client: Capital OneĀ®
Role: Creative Director
Skills: Web Design, HTML/CSS, UX, UI, wire framing, journey mapping, consumer segmentation.

Wire Frames

Multiple emails were created for each segment of business client in relation to the action they needed to take.

Wire Frames

Landing page was mocked up to gain alignment on best layout to drive action.