Crafting the Customer Journey

Project Overview

As a part of the process of updating the website and mobile app, we saw the need to implement a more user-friendly shopping cart experience. This process included mapping the customer’s checkout process, the global redesign of navigation and footer areas, and the transition into Material Design. Shopping Cart is currently in development.

Project Details:

Client: BookShout!
Role: Creative Director
Skills: Web Design, UX, UI, wire framing, journey mapping.